We are Henrik Leichsenring and Sofia Gillström, a creative team from Sweden. We're currently having a blast with the fine people at , Sydney.





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Digital


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23.july.2011


ADIDAS WOMENS CAMPAIGN



For the first time, adidas brought together all adidas women's collections — sport, street and style — delivering an inspirational yet relatable brand experience for women everywhere through dynamic video footage, insightful ambassador bios and more. The campaign resulted in 120,000 new women's facebook fans, over a million views of the spot online and global recognition of adidas as a brand for women.



TV SPOT :60





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BRAND EXPERIENCE
We created an inspirational brand experience for women everywhere through video footage, insightful ambassador bios, behind the scenes footage, products and inspiring messages of going all in.

Visit the site >>>





Created at Sid Lee
CD: Adam Bracegirdle
ADs: Sofia Gillström, Henrik Leichsenring, Mari Bergström
Copywriters: Alison Bracegirdle, Helen Savage, Jamie Mcphee, Ollie Miles

Directed by that go (Noel Paul & Stefan Moore)
DoP: Michael Ragen
Stylist: Ameena Kara Callendar
Line Producer: Mira Um (Berlin),
Fred Benzaquen (Monte Carlo)
Producer: Malachy McAnenny
Executive Producer: Luke Jacobs