IS ALL IN
In 2011 adidas united their brand like never before, bringing street, sport and style together into one expression of the brand.
Featuring celebrities from all walks of life in a global campaign of epic proportions, the largest in their 60 plus year history. The all in campaign propelled adidas to the number one sports brand over Nike for the first time in 20 years and grew adidas' facebook following to a combined 30 million fans. Adidas went from a declining brand, struggling to support two distinct divisions, to a unified (and profitable) brand in just under 2 years.
ADIDAS IS ALL IN / EXTENDED TV SPOT
Created at SID LEE
CD ATL: Kristian Manchester
CD Digital: Adam Bracegirdle
ACD ATL: Dominic Prevost, Evan Brown & Jean-Francois Dumais
Digital Art Directors: Henrik Leichsenring, Sofia Gillström & Mari Bergström
Digital Strategy: Alex Pasini & Jared Folkmann
Production: Jimmy Lee
Director: Romain Gavras
Digital Co-prod Co.: Tool of North America
Interactive Experience Director: Jason Zada
Digital Co-Prod. Co.: Lunch, Toronto
Development: Domani Studios