We are Henrik Leichsenring and Sofia Gillström, a creative team from Sweden. We're currently having a blast with the fine people at , Sydney.





Digital
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Mobile


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23.july.2011


VIRTUAL BOROUGHS



Virtual Boroughs was a concept we pitched in early 2011. The ask was to give the youths of London a tool to express themselves during the 2012 Olympics. Our solution was to add a virtual layer on top of London. The youths could make art work on any street or building which could be seen online or at the location through mobile AR. Young aspiring producers could drop their music to any street which could be listened to online but only downloadable at the location (wifi hotspots). To give the Virtual Boroughs a boost we would drop unreleased songs of popular artists all over London, to get the album you had to take the London tour.




STREET VIEW GRAFFITI
A modified street view allowed you to draw directly on buildings and streets. The fans could either participate or just simply "walk" around to discover hidden art and local music on every street. A mobile version allowed you to see the hidden art in the real world (Geolocation-based AR).



SOUNDS OF THE CITY
Each street has it's own soundtrack. Young producers and artists could claim streets by uploading their music to them. If you heard something you liked online you had to go to that street to download it (wifi hotspots).



HIDDEN CITY
We would collaborate with established artists to create exclusive content which you could only access via Virtual Boroughs. Artists would add unreleased songs to the streets, give exclusive concerts and be part of creating art work on the virtual streets.