Virtual Boroughs was a concept we pitched in early 2011. The ask was to give the youths of London a tool to express themselves during the 2012 Olympics. Our solution was to add a virtual layer on top of London. The youths could make art work on any street or building which could be seen online or at the location through mobile AR. Young aspiring producers could drop their music to any street which could be listened to online but only downloadable at the location (wifi hotspots). To give the Virtual Boroughs a boost we would drop unreleased songs of popular artists all over London, to get the album you had to take the London tour.