We are Henrik Leichsenring and Sofia Gillström, a creative team from Sweden. We're currently having a blast with the fine people at , Sydney.





Digital
+
Social


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15.june.2010


ADIDAS.COM PITCH



One of our first projects at SID LEE was to pitch for the new adidas.com. The whole project was an awesome experience. Great people, great ideas and good times. We pitched a highly social website. The fans were in control and could affect products by simply leaving their digital footprints to them. If a sneaker was popular in Detroit and by skateboarders it will get that description and show up in the search results if you are looking for a skateboard sneaker. We also pitched social shopping were you could add friends to shop with you. You could see which products your friend was looking at as well as talk to each other.




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A NEW KIND OF WEBSITE
The idea was create a bridge between branding and e-com. Our approach was a website where everything lived together. A product had branding and branding had products and social lived as a layer on top of that.





SOCIAL SHOPPING
A useful tool where you could add friends to shop with you. You could see which products your friend was looking at as well as talk to each other.





ALL ME
All me was the personal page. A hub where you could get a good overview of your favourite and owned products, style suggestions from friends and share your wishlist.






Created at Sid Lee
CD: Yann Money, Christian Ayotte
Senior Art Director: Adam Bracegirdle
Art Director: Henrik Leichsenring, Sofia Gillström