http://www.henrikandsofia.com HENRIK&SOFIA Thu, 14 Mar 2013 05:12:11 +0000 http://www.henrikandsofia.com en http://www.henrikandsofia.com/Nivea-Men http://www.henrikandsofia.com/following/henrikandsofia.com/Nivea-Men Thu, 14 Mar 2013 05:12:11 +0000 HENRIK&SOFIA 5144012 <img src="https://dl.dropbox.com/u/2212282/HS/BG/niveamen.jpg" /> Digital .010 010 13.march.2013 NIVEA MEN As Nivea For Men renewed their brand and became Nivea Men their global website was in bad need of a facelift. We created the new global site for Nivea Men and went in hard to kill all the gloss and drop shadows left from a previous era. <img src="http://payload142.cargocollective.com/1/0/14916/5144012/01_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload142.cargocollective.com/1/0/14916/5144012/01_o.jpg" data-mid="27829494" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/14916/5144012/02_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload142.cargocollective.com/1/0/14916/5144012/02_o.jpg" data-mid="27829495" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/14916/5144012/03_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload142.cargocollective.com/1/0/14916/5144012/03_o.jpg" data-mid="27829612" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/14916/5144012/04_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload142.cargocollective.com/1/0/14916/5144012/04_o.jpg" data-mid="27830467" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/14916/5144012/05_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload142.cargocollective.com/1/0/14916/5144012/05_o.jpg" data-mid="27830468" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/14916/5144012/06_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload142.cargocollective.com/1/0/14916/5144012/06_o.jpg" data-mid="27830470" border="0" align="left"/> Nivea Men Nivea Men is a fully responsive website with support for mobile and retina display. It's currently rolling out globally and may or may not be available in your country yet. Visit the site >>> <img src="http://payload142.cargocollective.com/1/0/14916/5144012/07_900.jpg" width="900" height="756" width_o="900" height_o="756" src_o="http://payload142.cargocollective.com/1/0/14916/5144012/07_o.jpg" data-mid="27831096" border="0" align="left"/> <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at Sid Lee CD: Ness Higson, Simon Schmitt Art Director: Henrik Leichsenring, Sofia Gillström Copywriter: Trey Tyler Designer: Kevin Yaun, Patrick Fransz (freelancer) Interaction Designer: Gosia Dzienisowicz, James Burke (freelancer) Strategy: Paul O’Neill Tech lead: Antti Kupila, Kamil Gottwald Digital Producer: Mikaela Westerberg Account Director: Susan van Deth, Erik van der Bijl Production Partners: Digital Production: Made by Made Next Project >>> Digital .010 010 13.march.2013 NIVEA MEN As Nivea For Men renewed their brand and became Nivea Men their global website was in bad need of a... http://www.henrikandsofia.com/unite-all-originals http://www.henrikandsofia.com/following/henrikandsofia.com/unite-all-originals Wed, 13 Mar 2013 22:40:05 +0000 HENRIK&SOFIA 5137859 <img src="https://dl.dropbox.com/u/2212282/HS/BG/unitebg.jpg" /> Digital + Film .011 011 5.march.2013 UNITE ALL ORIGINALS For spring/summer 2013, adidas originals brought artists from different disciplines together to collide and create something unique, new and unexpected. At the center of the campaign is the Adidas collider, a platform that serves as a navigation for the user to discover original content across the web. To launch the campaign, a 90-second hero film was created in collaboration with DJ/producer A-Trak and director/visual artist SoMe. Step inside the collider at unite.adidas.com <img src="http://payload141.cargocollective.com/1/0/14916/5137859/01_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload141.cargocollective.com/1/0/14916/5137859/01_o.jpg" data-mid="27629049" border="0" align="left"/><img src="http://payload141.cargocollective.com/1/0/14916/5137859/02_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload141.cargocollective.com/1/0/14916/5137859/02_o.jpg" data-mid="27629052" border="0" align="left"/><img src="http://payload141.cargocollective.com/1/0/14916/5137859/03_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload141.cargocollective.com/1/0/14916/5137859/03_o.jpg" data-mid="27629053" border="0" align="left"/><img src="http://payload141.cargocollective.com/1/0/14916/5137859/04_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload141.cargocollective.com/1/0/14916/5137859/04_o.jpg" data-mid="27629055" border="0" align="left"/><img src="http://payload141.cargocollective.com/1/0/14916/5137859/05_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload141.cargocollective.com/1/0/14916/5137859/05_o.jpg" data-mid="27629056" border="0" align="left"/> ADIDAS COLLIDER With digital artist Jeoff Lillemon, sculptor Grace Tang, videographer Colin Solal Cardo, artist Evan Roth, rapper Iggy Azalea, music producer Daniel Disaster, painter Flip and designer Stööki, we can expect things to get interesting. Some of the co-created projects are already available to see (or hear), and the rest is yet to come. Step into the collider >>> <img src="http://payload141.cargocollective.com/1/0/14916/5137859/unitedevices_900.jpg" width="900" height="756" width_o="900" height_o="756" src_o="http://payload141.cargocollective.com/1/0/14916/5137859/unitedevices_o.jpg" data-mid="27629834" border="0" align="left"/> COLLISION CONTENT Here's an example of what happened when adidas collided Evan Roth and Iggy Azalea. This campaign is currently rolling out so be on the lookout for more original work hitting the web in the upcoming months. <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at Sid Lee ECD: Kris Manchester CD: Jean Francois Dumais, Ness Higson, Simon Schmitt, Charles Hall Art Director: Sofia Gillström, Henrik Leichsenring, Ruben Beddeleem, Lana Shahmoradian, Daniel Sumarna Copywriter: Joe Hagel, Bryan Wolff-Shoemaker Designer: Kevin Yaun Strategy Director: Simon Wassef Digital Strategy: Andreas Widman Digital Production: B.reel Stockholm Next Project >>> Digital + Film .011 011 5.march.2013 UNITE ALL ORIGINALS For spring/summer 2013, adidas originals brought artists from different disciplines... http://www.henrikandsofia.com/Ebenezer-Snoop http://www.henrikandsofia.com/following/henrikandsofia.com/Ebenezer-Snoop Wed, 13 Mar 2013 22:40:04 +0000 HENRIK&SOFIA 5137465 <img src="https://dl.dropbox.com/u/2212282/HS/BG/snoop.jpg" /> Film .009 009 25.november.2012 THE CAUTIONARY TALE OF EBENEZER SNOOP In early April 2012, we were asked to come up with a Holiday campaign for Adidas global. We decided to spice up the classic holiday tale "A Christmas carol" in a very snoop esque manner. Ebenezer Snoop has lost his holiday spirit and the Adidas ghosts from the past, present and the future comes to remind him of the true meaning of Christmas. This is the cautionary tale of Ebenezer Snoop. <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at Sid Lee ECD: Kris Manchester CD: Charles Hall, Brandon Pierce, Adam Bracegirdle Art Director: Jamie Gurnell Copywriter: Brad Getty Concept: Sofia Gillström, Henrik Leichsenring, Helen Savage, Daniel Chandler Next Project >>> Film .009 009 25.november.2012 THE CAUTIONARY TALE OF EBENEZER SNOOP In early April 2012, we were asked to come up with a Holiday campaign for... http://www.henrikandsofia.com/adidas-originals-tumblr http://www.henrikandsofia.com/following/henrikandsofia.com/adidas-originals-tumblr Sun, 04 Nov 2012 15:02:09 +0000 HENRIK&SOFIA 4375069 <img src="https://dl.dropbox.com/u/2212282/HS/BG/originalstumblr.jpg" /> Digital .008 008 1.october.2012 ADIDAS ORIGINALS TUMBLR From the streets of Hong Kong to the courts in LA. Inspiration is everywhere, waiting to be found. If you can't get out and stroll you can simply click and scroll! That's a pretty good setup for this tumblr blog. Inspiration curated through the lens of adidas originals. We had the pleasure to create it! <img src="http://payload103.cargocollective.com/1/0/14916/4375069/01_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload103.cargocollective.com/1/0/14916/4375069/01_o.jpg" data-mid="23155986" border="0" align="left"/><img src="http://payload103.cargocollective.com/1/0/14916/4375069/02_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload103.cargocollective.com/1/0/14916/4375069/02_o.jpg" data-mid="23156781" border="0" align="left"/> ADIDAS ORIGINALS TUMBLR The adidas originals tumblr is a fully responsive website with support for mobile and retina display. Visit the site >>> <img src="http://payload103.cargocollective.com/1/0/14916/4375069/devices_900.jpg" width="900" height="756" width_o="900" height_o="756" src_o="http://payload103.cargocollective.com/1/0/14916/4375069/devices_o.jpg" data-mid="23158495" border="0" align="left"/> <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at Sid Lee Creative Director: Nessim Higson Art Directors: Henrik Leichsenring, Sofia Gillström Developer: Onno Schwannen A special shout out to Kevin Yaun for raising the bar with version one. Next Project >>> Digital .008 008 1.october.2012 ADIDAS ORIGINALS TUMBLR From the streets of Hong Kong to the courts in LA. Inspiration is everywhere, waiting to be... http://www.henrikandsofia.com/adidasdotcom http://www.henrikandsofia.com/following/henrikandsofia.com/adidasdotcom Sun, 19 Aug 2012 04:50:54 +0000 HENRIK&SOFIA 3937032 <img src="https://dl.dropbox.com/u/2212282/HS/BG/adidasdotcom.jpg" /> Digital + Social .001 001 15.june.2010 ADIDAS.COM PITCH One of our first projects at SID LEE was to pitch for the new adidas.com. The whole project was an awesome experience. Great people, great ideas and good times. We pitched a highly social website. The fans were in control and could affect products by simply leaving their digital footprints to them. If a sneaker was popular in Detroit and by skateboarders it will get that description and show up in the search results if you are looking for a skateboard sneaker. We also pitched social shopping were you could add friends to shop with you. You could see which products your friend was looking at as well as talk to each other. <img src="http://payload81.cargocollective.com/1/0/14916/3937032/01_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/01_o.jpg" data-mid="20566702" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/14916/3937032/02_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/02_o.jpg" data-mid="20566704" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/14916/3937032/03_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/03_o.jpg" data-mid="20566707" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/14916/3937032/04_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/04_o.jpg" data-mid="20566708" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/14916/3937032/05_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/05_o.jpg" data-mid="20566709" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/14916/3937032/06_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/06_o.jpg" data-mid="20566710" border="0" align="left"/> A NEW KIND OF WEBSITEThe idea was create a bridge between branding and e-com. Our approach was a website where everything lived together. A product had branding and branding had products and social lived as a layer on top of that. <img src="http://payload81.cargocollective.com/1/0/14916/3937032/11_900.jpg" width="680" height="578" width_o="680" height_o="578" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/11_o.jpg" data-mid="20575745" border="0" align="left"/> SOCIAL SHOPPINGA useful tool where you could add friends to shop with you. You could see which products your friend was looking at as well as talk to each other. <img src="http://payload81.cargocollective.com/1/0/14916/3937032/08_900.jpg" width="680" height="829" width_o="680" height_o="829" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/08_o.jpg" data-mid="20567349" border="0" align="left"/> ALL MEAll me was the personal page. A hub where you could get a good overview of your favourite and owned products, style suggestions from friends and share your wishlist. <img src="http://payload81.cargocollective.com/1/0/14916/3937032/09_900.jpg" width="900" height="1200" width_o="900" height_o="1200" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/09_o.jpg" data-mid="20567378" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/14916/3937032/PH2lookbook_900.jpg" width="900" height="1168" width_o="900" height_o="1168" src_o="http://payload81.cargocollective.com/1/0/14916/3937032/PH2lookbook_o.jpg" data-mid="20567385" border="0" align="left"/> <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at Sid Lee CD: Yann Money, Christian Ayotte Senior Art Director: Adam Bracegirdle Art Director: Henrik Leichsenring, Sofia GillströmNext Project >>> Digital + Social .001 001 15.june.2010 ADIDAS.COM PITCH One of our first projects at SID LEE was to pitch for the new adidas.com. The whole project... http://www.henrikandsofia.com/Virtual-Boroughs http://www.henrikandsofia.com/following/henrikandsofia.com/Virtual-Boroughs Sat, 18 Aug 2012 08:05:22 +0000 HENRIK&SOFIA 3934325 <img src="https://dl.dropbox.com/u/2212282/HS/BG/boroughs.jpg" /> Digital + Mobile .002 002 23.july.2011 VIRTUAL BOROUGHS Virtual Boroughs was a concept we pitched in early 2011. The ask was to give the youths of London a tool to express themselves during the 2012 Olympics. Our solution was to add a virtual layer on top of London. The youths could make art work on any street or building which could be seen online or at the location through mobile AR. Young aspiring producers could drop their music to any street which could be listened to online but only downloadable at the location (wifi hotspots). To give the Virtual Boroughs a boost we would drop unreleased songs of popular artists all over London, to get the album you had to take the London tour. <img src="http://payload81.cargocollective.com/1/0/14916/3934325/1_900.jpg" width="680" height="425" width_o="680" height_o="425" src_o="http://payload81.cargocollective.com/1/0/14916/3934325/1_o.jpg" data-mid="20549805" border="0" align="left"/> STREET VIEW GRAFFITIA modified street view allowed you to draw directly on buildings and streets. The fans could either participate or just simply "walk" around to discover hidden art and local music on every street. A mobile version allowed you to see the hidden art in the real world (Geolocation-based AR). <img src="http://payload81.cargocollective.com/1/0/14916/3934325/2_900.jpg" width="680" height="478" width_o="680" height_o="478" src_o="http://payload81.cargocollective.com/1/0/14916/3934325/2_o.jpg" data-mid="20549814" border="0" align="left"/> SOUNDS OF THE CITYEach street has it's own soundtrack. Young producers and artists could claim streets by uploading their music to them. If you heard something you liked online you had to go to that street to download it (wifi hotspots). <img src="http://payload81.cargocollective.com/1/0/14916/3934325/3_900.jpg" width="680" height="430" width_o="680" height_o="430" src_o="http://payload81.cargocollective.com/1/0/14916/3934325/3_o.jpg" data-mid="20549816" border="0" align="left"/> HIDDEN CITYWe would collaborate with established artists to create exclusive content which you could only access via Virtual Boroughs. Artists would add unreleased songs to the streets, give exclusive concerts and be part of creating art work on the virtual streets. Next Project >>> Digital + Mobile .002 002 23.july.2011 VIRTUAL BOROUGHS Virtual Boroughs was a concept we pitched in early 2011. The ask was to give the youths of... http://www.henrikandsofia.com/The-Mixable-Dancer-1 http://www.henrikandsofia.com/following/henrikandsofia.com/The-Mixable-Dancer-1 Wed, 01 Feb 2012 19:05:13 +0000 HENRIK&SOFIA 2726390 <img src="https://dl.dropbox.com/u/2212282/HS/BG/mixable.gif" /> Digital + Music .006 006 13.february.2010 THE MIXABLE DANCER The mixable dancer is a music experiment and the worlds first mixable youtube video. With over 100 000 views, mentioned by numerous blogs included Wired, BeatPortal and VSauce we are proud to say that this gem is one of our favourite piece of work. How it works: It is made with youtube annotations and jumps in timeline to the first kick of the selected beat. There are 11 beats to mix from and the wheeler indicator shows you when it is time to mix. THE MIXABLE DANCER / INTERACTIVE YOUTUBE VIDEO SELECTED MENTIONSVSauce (Video to the left) NME Wired: Underwire Beatportal Featured on YouTube (15 Feb, 2010) <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Art Directors: Henrik Leichsenring & Sofia Gillström Dancer: Sofia Gillström Music: Henrik Leichsenring Next Project >>> Digital + Music .006 006 13.february.2010 THE MIXABLE DANCER The mixable dancer is a music experiment and the worlds first mixable youtube video.... http://www.henrikandsofia.com/Whats-Your-IKEA http://www.henrikandsofia.com/following/henrikandsofia.com/Whats-Your-IKEA Wed, 01 Feb 2012 19:04:16 +0000 HENRIK&SOFIA 2726385 <img src="https://dl.dropbox.com/u/2212282/HS/BG/IKEA.jpg" /> Digital + Social .004 004 3.mars.2011 WHAT'S YOUR IKEA In february 2011 we were asked to work on the pitch for IKEA Canada. The proposed strategy was to help make every home unique by offering inspiration to it's customers. We proposed a social platform with inspirational content generated by IKEA fans, well known designers and from IKEA themselves. Users could upload images of their homes and tag the IKEA products in the photo, creating a huge library of inspiration made of real homes all across Canada. <img src="http://payload21.cargocollective.com/1/0/14916/2726385/01_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726385/01_o.jpg" data-mid="20524407" border="0" align="left"/> THE BEST TOOL EVERWhatsyourIKEA.ca The IKEA platform was a great place for sharing your own creations, and also a source of inspiration. All content and products were taggable, sharable, searchable and likable, and could be saved to favourites. IKEA.ca The tagging system was connected with the online shop. Once an image was tagged, it could be seen in the e-shop as decorating references before purchase. The iPhone app The mobile version integrated the personal account from the platform into the phone, and made it into a helpful shopping tool, telling you where all the items you had saved or favourited, could be found in the store. <img src="http://payload21.cargocollective.com/1/0/14916/2726385/1.jpg" width="438" height="236" width_o="438" height_o="236" src_o="http://payload21.cargocollective.com/1/0/14916/2726385/1_o.jpg" data-mid="15078910" border="0" align="left"/> 1. Upload an image of your home. <img src="http://payload21.cargocollective.com/1/0/14916/2726385/2.jpg" width="438" height="236" width_o="438" height_o="236" src_o="http://payload21.cargocollective.com/1/0/14916/2726385/2_o.jpg" data-mid="15078911" border="0" align="left"/> 2. Tag the IKEA product, describe the photo and upload it to the What’s your IKEA platform <img src="http://payload21.cargocollective.com/1/0/14916/2726385/3.jpg" width="438" height="236" width_o="438" height_o="236" src_o="http://payload21.cargocollective.com/1/0/14916/2726385/3_o.jpg" data-mid="15078912" border="0" align="left"/> 3. Now everyone can browse through the uploaded images of homes across Canada, to be inspired and find IKEA products. <img src="http://payload21.cargocollective.com/1/0/14916/2726385/4.jpg" width="438" height="236" width_o="438" height_o="236" src_o="http://payload21.cargocollective.com/1/0/14916/2726385/4_o.jpg" data-mid="15078913" border="0" align="left"/> 4. Once an image was tagged, it could be seen in the shop. So if someone was looking for an Karlstad sofa, they could see all kinds of variations of how to decorate with it. <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at Sid Lee CD: Dave Roberts Digital Creatives: Henrik Leichsenring, Sofia Gillström, Pawel Swolinski ATL Creatives: Jennifer Nagy, Paul Constantakis, Christopher Jones, Dominique Audet, Marcella Coad, Jessie Sternthal, Johnny Macri.Next Project >>> Digital + Social .004 004 3.mars.2011 WHAT'S YOUR IKEA In february 2011 we were asked to work on the pitch for IKEA Canada. The proposed strategy... http://www.henrikandsofia.com/Adidas-is-All-in http://www.henrikandsofia.com/following/henrikandsofia.com/Adidas-is-All-in Wed, 01 Feb 2012 19:02:18 +0000 HENRIK&SOFIA 2726371 <img src="https://dl.dropbox.com/u/2212282/HS/BG/adidasisallin.jpg" /> Digital .005 005 15.mars.2011 ADIDAS IS ALL IN In 2011 adidas united their brand like never before, bringing street, sport and style together into one expression of the brand. Featuring celebrities from all walks of life in a global campaign of epic proportions, the largest in their 60 plus year history. The all in campaign propelled adidas to the number one sports brand over Nike for the first time in 20 years and grew adidas' facebook following to a combined 30 million fans. Adidas went from a declining brand, struggling to support two distinct divisions, to a unified (and profitable) brand in just under 2 years. ADIDAS IS ALL IN / ABOUT THE CAMPAIGN ADIDAS IS ALL IN / EXTENDED TV SPOT <img src="http://payload21.cargocollective.com/1/0/14916/2726371/01_900.jpeg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726371/01_o.jpeg" data-mid="20524165" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726371/02_900.jpeg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726371/02_o.jpeg" data-mid="20524168" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726371/03_900.jpeg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726371/03_o.jpeg" data-mid="20524170" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726371/04_900.jpeg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726371/04_o.jpeg" data-mid="20524171" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726371/05_900.jpeg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726371/05_o.jpeg" data-mid="20524173" border="0" align="left"/> ADIDAS IS ALL IN - DIGITALHosted on YouTube, users can explore the breath and depth of the campaign using an intuitive music and footage navigator. Mixing hours of footage together, it creates a unique customized viewing experience tailored to the user's tastes. This was accomplished by creating a tagging architecture that allows the footage to be pared down by keyword, so that it can be viewed as a whole, or only by soccer or basketball content. To complement the video experience, key indie tracks were selected to serve as the music to this world. To allow users to dive deeper into the content, users can roll over the videos to see the name of the artist whose music is playing, as well as information on how to buy the track. <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at SID LEE CD ATL: Kristian Manchester CD Digital: Adam Bracegirdle ACD ATL: Dominic Prevost, Evan Brown & Jean-Francois Dumais Digital Art Directors: Henrik Leichsenring, Sofia Gillström & Mari Bergström Digital Strategy: Alex Pasini & Jared Folkmann Production: Jimmy Lee Director: Romain Gavras Digital Co-prod Co.: Tool of North America Interactive Experience Director: Jason Zada Digital Co-Prod. Co.: Lunch, Toronto Development: Domani Studios Next Project >>> Digital .005 005 15.mars.2011 ADIDAS IS ALL IN In 2011 adidas united their brand like never before, bringing street, sport and style together into... http://www.henrikandsofia.com/Adidas-Womens-Campaign http://www.henrikandsofia.com/following/henrikandsofia.com/Adidas-Womens-Campaign Wed, 01 Feb 2012 18:59:24 +0000 HENRIK&SOFIA 2726352 <img src="https://dl.dropbox.com/u/2212282/HS/BG/adiwomensbg.jpg" /> Film + Digital .007 007 23.july.2011 ADIDAS WOMENS CAMPAIGN For the first time, adidas brought together all adidas women's collections — sport, street and style — delivering an inspirational yet relatable brand experience for women everywhere through dynamic video footage, insightful ambassador bios and more. The campaign resulted in 120,000 new women's facebook fans, over a million views of the spot online and global recognition of adidas as a brand for women. TV SPOT :60 <img src="http://payload21.cargocollective.com/1/0/14916/2726352/01_1_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/01_1_o.jpg" data-mid="20523884" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/02_1_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/02_1_o.jpg" data-mid="20523954" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/03_2_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/03_2_o.jpg" data-mid="20523958" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/04_3_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/04_3_o.jpg" data-mid="20523959" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/05_3_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/05_3_o.jpg" data-mid="20523961" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/06_4_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/06_4_o.jpg" data-mid="20523964" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/07_5_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/07_5_o.jpg" data-mid="20523966" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/08_6_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/08_6_o.jpg" data-mid="20523968" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/09_7_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/09_7_o.jpg" data-mid="20523969" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/14916/2726352/10_8_900.jpg" width="680" height="580" width_o="680" height_o="580" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/10_8_o.jpg" data-mid="20523970" border="0" align="left"/> BRAND EXPERIENCEWe created an inspirational brand experience for women everywhere through video footage, insightful ambassador bios, behind the scenes footage, products and inspiring messages of going all in. Visit the site >>> <img src="http://payload21.cargocollective.com/1/0/14916/2726352/women_900.jpg" width="900" height="1780" width_o="900" height_o="1780" src_o="http://payload21.cargocollective.com/1/0/14916/2726352/women_o.jpg" data-mid="20524777" border="0" align="left"/> <img src="https://dl.dropbox.com/u/2212282/HS/high5.png"> Created at Sid Lee CD: Adam Bracegirdle ADs: Sofia Gillström, Henrik Leichsenring, Mari Bergström Copywriters: Alison Bracegirdle, Helen Savage, Jamie Mcphee, Ollie Miles Directed by that go (Noel Paul & Stefan Moore) DoP: Michael Ragen Stylist: Ameena Kara Callendar Line Producer: Mira Um (Berlin), Fred Benzaquen (Monte Carlo) Producer: Malachy McAnenny Executive Producer: Luke JacobsNext Project >>> Film + Digital .007 007 23.july.2011 ADIDAS WOMENS CAMPAIGN For the first time, adidas brought together all adidas women's collections — sport,...